Just in case you might be wandering what exactly is a brand, well in the simplest form; A brand is the impression the world has about your business. This can be influenced positively through a well-designed logo, banner ads and campaigns, carefully curated statements, colours, friendly service delivery and many others. Ultimately, your brand is what the outside world says it is.
Now that you know! The question is; what do people say about your business?
Why bother? Because strong brands are the key to customer loyalty and higher sales.
Branding can be a daunting task for small businesses and it’s easy to think brands are reserved for the MTNs, Dangotes and Coca-Colas of the world. But branding is even more important if you’re a small business.
Here are 4 reasons to brand your business.
The way you look at your business gives your customers a plaform to compensate you. If you see yourself small, they regard you as small. Simple!
Branding will help elevate your business. Research other businesses—who do you look up to? Find an example of what you want to look like.
If you want people to trust that you can deliver, you need to look the part. A well-designed brand is as important as brushing your teeth before the first date. Think about what you stand for and communicate that to your customers in everything you do, from the colours you choose to the words you use.
Stand out from the crowd, in the right way. Your customers have to remember you to find you. If your potential customer Googled your service, what would they find? Identify elements of your business that are different from your competitors, and showcase them in unique ways. That is a good reason to brand your business!
When customers understand who you are and what you offer, they think about doing business with you. When they trust you and begin to love you, they tell their friends. Once your brand is solid, word of mouth is the best way to grow your base. Ask your customers for reviews and referrals. Make sure they know you appreciate the business.
Build on great reviews by showcasing your happy customers. Grow your business further with well-planned and brand-consistent marketing campaigns, using the same colours, fonts, personality and style.
Should you need help on achieving this, you can contact us.
Do you think branding a small business in necessary? Comment below